Our Ethos

Pure was created from a deep desire to bring intention and care into everyday home life. I recognised an industry gap, one that called for a more bespoke, soulful, and nurturing approach.

This approach is grounded in understanding the importance of self-care, slowing down, and the power of outsourcing what might not always provide joy or inspire you. With a profound respect for the emotional and practical needs of modern life, I proudly support people, helping to ease responsibilities with compassion and intention.

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Meet Prue

I am passionate about encouraging others to reconnect with each other, their environments and enjoy the sanctuary of their homes. If creating more time for yourself, your family, or your wellbeing resonates with you, Pure could be the solution for you.

With a diverse background spanning executive healthcare, the arts, aesthetics, and community services, I bring a well-rounded perspective to supporting others in living more easefully. My mission is to gently encourage people to reclaim their time by giving themselves permission to delegate the tasks that weigh them down.

Prue, a young woman with shoulder-length dark hair, wearing a black turtleneck, looking directly at the camera with a slight smile in a well-lit modern office setting.

Our Values

Rooted in values of family, kindness, integrity, well-being, and personal growth, I’m passionate about merging my healthcare experience with a deep appreciation for the mindful art of home care.

As a devoted student and emerging volunteer in the mental health space, it’s my privilege to offer both skill and heart in the work I do.

It would be an honour to support you.

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Get In Touch

Interested in the offerings or have questions? Fill out some info and I’ll be in touch shortly. Can’t wait to hear from you!